Brand Central (GT Sport)

Brand Central (ブランドセントラル) is an area in Gran Turismo Sport dedicated to car manufacturers. Effectively serving as the in-game car dealership, players can buy cars, as well and learn more about the brand's history, and watch videos related to the brand, as well as signing of FIA Gran Turismo Manufacturer Series contracts.

In addition to car brands, some non-car brands (usually Gran Turismo's official partners) are also featured in the Brand Central.

When GT Sport's server shut down on January 31, 2024, cars can still be purchased (using credits only) and manufacturer scapes remain available, but the Museum and YouTube channel integration are no longer available as they are dependent on online services.

The Main Screen

After selecting a region (North America, Europe, and/or Asia-Pacific) and then a brand, the following options are then available.

Showroom

The showroom is where each manufacturer's lineup of cars is displayed, and is the main area where cars can be bought. This option is not available for manufacturers that are only represented with Vision Gran Turismo cars, or for non-car manufacturers.

Vision Gran Turismo

Certain manufacturers have cars especially designed for Gran Turismo available for purchase. These cars are bought in the same way as cars in the showroom. This option is not available for all brands.

Museum

View a certain manufacturer's history, and compare it with what was happening in the world at the time. This option is not available for all brands.

The Museum items are also shown in the main screen, alongside with various historical events relating to various subjects.

Channel

View recommended videos relating to specific manufacturers. This option is not available for all brands; whenever available, the videos are usually fetched from each manufacturer's official YouTube channel.

Related Spots

When taking photos in brand-related Spots within Brand Central, you can now choose cars from both the showroom and the garage (limited to cars of that brand). This option is not available for all brands.

Driver Contract

For manufacturers that participate in the Manufacturer Series, the player can sign a Manufacturer Series contract if they do not have an existing one. Once signed, the player will be loaned two racing cars, one from Gr.4 and Gr.3 classes. (Only one car per class may be loaned if the manufacturer offers more than one Gr.4 or Gr.3 class cars.) Once signed, these cars can be used in any mode, identified with yellow dot for sponsored car in the car selection screen (the player must use the loaned cars in Manufacturer Series races), and the player may not switch to another manufacturer until the start of a Manufacturer Series season, except in special circumstances. When starting the game for the first time, consider signing a contract with a favorite brand; it is a quick way to gain access to powerful race cars before being able to afford them or before they can be earned from gifts.

Contracts can no longer be signed after the final Manufacturers Series exhibition season in late 2021. The last GT Sport-era Sport Mode championship, Road to GT7 Series, essentially functioned like a Nations Cup season, in which the player is not bound to a manufacturer contract.

List of Brands

Bold indicates a manufacturer that participated in FIA Gran Turismo Manufacturer Series, where a manufacturer contract could be signed and a pair of Gr.4 and Gr.3 cars can be loaned. Italics indicate brands that does not sell cars in the game.

America

USA

• Ford
• Chevrolet
• Dodge
• Infiniti
• Chaparral
• Fittipaldi Motors
• Shelby(Update)
• Plymouth(Update)
• Tesla Motors(Update)
• Pontiac(Update)

Europe

United Kingdom

• Jaguar
• Aston Martin
• McLaren
• Lewis Hamilton
• TVR(Update)

Germany

• Volkswagen
• Mercedes-Benz
• BMW
• Audi
• Mini
• Porsche
• RUF(Update)

France

• Renault Sport
• Peugeot
• Citroën
• Alpine
• Bugatti
• FIA(Update)
• Renault(Update)
• Michelin(Update)

Italy

• Alfa Romeo
• Ferrari
• Lamborghini
• Zagato(Update)
• De Tomaso(Update)
• Fiat(Update)
• Abarth(Update)
• Lancia(Update)
• Pagani(Update)
• Maserati(Update)

Austria

• KTM(Update)

Switzerland

• TAG Heuer (removed in version 1.59 due to partnership contract expiry)

Asia-Pacific

Japan

• Toyota
• Nissan
• Honda
• Mazda
• Subaru
• Mitsubishi Motors
• Daihatsu
• Lexus
• Gran Turismo (cars sold under this brand have PDI/Other country setting, except for GT Awards (SEMA) cars which have their country setting set to USA)
• Suzuki(Update)
• Super Formula(Update)
• RE Amemiya(Update)

South Korea

• Hyundai

Trivia

• In GT Sport's files, in addition to Lotus, which appeared in the Closed Beta Test version of the game but later removed from the final game due to licensing difficulties, unused Brand Central icons exist for Goodyear, Italdesign, Pininfarina (who designed the Fittipaldi EF7), Pirelli, Red Bull (whose X-series cars are listed under Gran Turismo manufacturer), Shell and Ayrton Senna.