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Lancia is a car company that was first formed in 1906. The company has gained respect for its Delta, Fulvia, Flaminia and Stratos models, three of them winning most of its World Rally Championship titles (1974–76, 1983, 1987–1992).

Fiat S.p.A bought Lancia in 1969, and it is currently one of the luxury divisions of the Fiat Group.

Lancia first appeared in Gran Turismo 2, and has appeared in every main game since. One of of Lancia's cars the "1970 Lancia Stratos HF Zero Bertone Coupe" also won the coveted Gran Turismo Award in 2024 at Pebble Beach Concours d'Elegance.

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