Scion was a marque of vehicles produced by Toyota Motor Corporation for the North American market. Founded in 2003, Scion's long-term goal was to appeal to Generation Y consumers. The first Scion models, the xA hatchback and xB wagon, went on sale in California in 2003, followed by a sports coupe, the tC, and a nationwide U.S. launch in 2004. A successor to the xA, the xD, was premiered in 2008, and the Scion marque expanded to Canada in 2010. The Scion lineup used a one-trim, simplified purchase process, and the marque relied upon guerrilla and viral marketing techniques. The Scion name, meaning the descendant of a family or heir, refers both to the marque's cars and their owners.
On February 3, 2016, Toyota announced that the Scion brand would be discontinued in August of the same year. The remaining cars that were sold by the marque were rebadged as Toyota models.
Appearances in Gran Turismo